Just Lidding.

At Skate To The Max, skateboarding should be fun and safe for everyone.

Our "Just Lidding" putting lids on your kids is a project that aims to make this a reality; it is an innovative program that combines creativity, education, and community engagement to promote the importance of wearing a helmet while skateboarding or using any wheeled sports equipment. This project has been designed with the understanding that promoting safety precautions can be more effective when done in a fun, interactive, and appealing way.

The initiative will run for one year from Mother's Day, March 30th, 2025, under the theme “Wear a Helmet for Your Mum.” Our project aims to help more people reach their potential by supporting them as soon as possible. Objectives include sparking creativity among participants through helmet and skateboard decoration workshops and enhancing public awareness about the importance of wearing helmets through an animated film.

Preparation for the launch will commence in mid-September 2024. With the production of an animated film/documentary demonstrating our TARN data collection and statistics about skateboarding accidents/injuries. Demonstrating the fun of the sport, when done safely, along with the animation, will be interviews and footage of local and potential Olympic skateboarding students, including Lola Tumbling, our local Olympic skateboarder.

We have a successful record of skateboard-making and decoration workshops across Plymouth and surrounding areas across Devon and regular contracts with the Design Museum London. A marketing plan will be developed to contact existing customers through social media. And associate marketing strategies.

Community involvement is integral to the success of 'Just Lidding'. We have initiated a multi-pronged approach to ensure our community plays an active role in our project. We have conducted regular meetings and chats with community members in person and on social media to gather their insights and suggestions. We also have community members serving on our board, providing us with a deeper understanding of the needs and aspirations of our target audience. We seek feedback on our initiatives through regular surveys and use it to refine our programs and make them more effective.

To ensure the success of this project, we are seeking funds to help us purchase essential equipment for our Helmet Decoration Workshops and create our animated film. Admin costs a strong marketing campaign.